David M Hobson
CASE STUDY
Using Design To Create a
Branding for David M Hobson
CHALLENGE
Having a personal brand that is bold, confident and empowering. David has 57.2k followers on Instagram and most of them are entrepreneurs, motivators and business owners.
OUTCOME
A strategic brand—logo, messaging, marketing collateral—that is not only bold, confident and empowering, but also speaks the personality of David M Hobson.
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PROJECT SCOPE
Strategy
Messaging
Web UI/UX Design
Branding and Identity Design
The Bottom Line
David M. Hobson is an entrepreneur and motivator. He works at Foundr, a leading entrepreneur magazine.
During an intense week sprint, we branded DHM from the ground up—strategy, design, messaging and a crisp. To top it off, we produce an anthemic Logo Branding that is expressing his personality and values. A comprehensive and consistent brand that resonates with his followers and nurtures lasting relationships.
Strategy
The project was initiated after a brief conversation between TekDrive Creative’s ECD, Bonnin Gimenez and David M Hobson . Together, they agreed there is a needed of series of video calls to kick off discovery session.
It gets deeper. Lots of acronyms like SYOI (Say your own idea) and YBS (Your Brand Speaks) was used.
Eyes quickly began to glaze over. But, once I passed some of the design jargon I was able to surface key insights into the pain points of DHM Branding Process.
“His followers are great motivators, business-driven, entrepreneur… How do we appeal to them?”
Design
“We need to be more empathetic towards his followers,” says Creative Director, Bonnin Gimenez.
Having a lot of followers without a personal brand is like a known name in an unknown world.
This notion quickly formed into designs, visuals and messaging for the DHM brand and was applied across all key touchpoints including other social media and marketing collateral.
Ready to Talk?
Adswings Digital Marketing
DAVID M HOBSON / FOUNDR
Nolly by Nature Branding
MIND OF KHAN STUDIOS
