David M Hobson
Using Design To Create a
Branding for David M Hobson
Having a personal brand that is bold, confident and empowering. David has 57.2k followers on Instagram and most of them are entrepreneurs, motivators and business owners.
A strategic brand—logo, messaging, marketing collateral—that is not only bold, confident and empowering, but also speaks the personality of David M Hobson.
Web UI/UX Design
Branding and Identity Design
The Bottom Line
The project was initiated after a brief conversation between TekDrive Creative’s ECD, Bonnin Gimenez and David M Hobson . Together, they agreed there is a needed of series of video calls to kick off discovery session.
“His followers are great motivators, business-driven, entrepreneur… How do we appeal to them?”
“We need to be more empathetic towards his followers,” says Creative Director, Bonnin Gimenez.
Having a lot of followers without a personal brand is like a known name in an unknown world.
This notion quickly formed into designs, visuals and messaging for the DHM brand and was applied across all key touchpoints including other social media and marketing collateral.