Adswing Digital Marketing
CASE STUDY
Using Design To Create a Case
Study for Adswing Digital Marketing
CHALLENGE
Having a brand that provides High-Quality Advertising, Creative and Innovative. The branding should emphasise the flourishing agency, the wings in the logo identity should be present.
OUTCOME
A strategic rebrand—logo, messaging, website, and collateral—that’s not only a flourishing advertising company but also provides a high-quality Advertising that is creative and innovative.
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PROJECT SCOPE
Strategy
Messaging
Web UI/UX Design
Branding and Identity Design
Web Development
The Bottom Line
Adswing is a fast- developing agency based in Singapore, providing performance-based and high-quality Advertising Solutions to hundreds of clients from all over the world with creative ideas and innovative technologies.
During an intense week sprint, we branded Adswing from the ground up—strategy, design, messaging and a crisp. To top it off, we produce an anthemic Logo Branding that expresses his personality and values. A comprehensive and consistent brand that resonates with their clients and nurtures long-lasting relationships.
Strategy
The project has started after a brief conversation with TekDrive Creative’s ECD, Bonnin Gimenez, and Lily Chang. Lily Chang wanted the website will be nice and dynamic, with a video background on the homepage and cool effects in the menu, every time the page loaded.
We translate the content and structure in the framework of an interface,
prototyping and testing specific interactions in that context.
Together, we study the efficacy of the website and make fast, interactive decisions that will guarantee the maximum usability of the fully developed site.
“The client wants the logo to have wings on it, also to emphasise
that they are a fast-developing Advertising Agency…
What will be our design concept.?”
Design
“We need to make the wings forming letter A. The wing symbolises speed while flying means the growth of the organisation. Since this project is similar to Adstuna, we use similar approached” Says Creative Director, Bonnin Gimenez.
The brand should look modern so that it expresses the agency’s personality which is creative and innovative.
This notion quickly formed into designs, visuals and messaging for the Adswings Brand and was applied across all key touchpoints, including other social media and marketing collateral.
Ready to Talk?
David M Hobson Branding
DAVID M HOBSON / FOUNDR
Nolly by Nature Branding
MIND OF KHAN STUDIOS
