Adstuna Digital Marketing
CASE STUDY
Using Design To Create a Case
Study for Adstuna Digital Marketing
CHALLENGE
Having a responsible brand, advance and focus. In the logo identity, the client wants a Tuna fish on it.
OUTCOME
A strategic rebrand—logo, messaging,
website, and collateral—that’s not only fast-growing advertising Agency but also an experienced marketer focusing on Performance and Branding
Advertising.
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PROJECT SCOPE
Strategy
Messaging
Web UI/UX Design
Branding and Identity Design
Web Development
The Bottom Line
AdsTuna is a fast-growing advertising Agency firstly registered and based in HongKong and focuses Worldwide. This Company was held by a group of experienced marketers focus on Performance and Branding Advertising.
During an intense week sprint, we branded Adstuna from the ground up—strategy, design, messaging and a crisp. To top it off, we produce an anthemic Logo Branding that expresses his personality and values. A comprehensive and consistent brand that resonates with their clients and nurtures long-lasting relationships.
Strategy
The project has been initiated after a brief conversation between TekDrive Creative’s ECD, Bonnin Gimenez, and Frank Wang. Frank Wang suggested that the website will be one page. When you scroll down the next page will view, when you scroll up it will go back to the previous page.
We translate the content and structure in the framework of an interface, prototyping and testing specific interactions in that context.
Together, we study the efficacy of the website and make fast, interactive decisions that will guarantee the maximum usability of the fully developed site.
“The client wants the logo to have a tuna on it, and also to emphasise that they are fast-growing advertising Agency…
What will be our design concept?”
Design
“We need to make the tuna-like rocket launching, rocket symbolises speed and its movement upward means the growth of the organization. At the same time, a rocket symbolises marketing.” Says Creative Director, Bonnin Gimenez.
The brand should be a modern look so that it can express the Agency’s personality, which is advance and focus.
This notion quickly formed into designs, visuals and messaging for the Adstuna brand and was applied across all key touchpoints, including other social media and marketing collateral.
Ready to Talk?
David M Hobson Branding
DAVID M. HOBSON / FOUNDR
Nolly by Nature Branding
MIND OF KHAN STUDIOS
